Mr Pusenjak agreed it is all a bit of a gamble, but probably a calculated one given Apple's track record with the iPhone and iPod touch. "There are so many more questions now than in 2008 when the App store launched and today no-one knows if they are going to make any real money." "Everything is so up in the air with developers in the dark about the number of pre-ordered iPads that have sold," said Mr Scott. The actual size of the market is also seen as concerning with sales estimates varying wildly from 2m to more bullish figures from Morgan Stanley of between 6-8m in the first year. "So what you have is developers thinking the app prices should be more expensive but the consumers thinking the other way around, that because this is seen as a larger iPod touch, we want 99 cents games or we are not going to be happy."ĭepending on functionality and the number of features, the cost of designing an app can be anywhere between $200-$20,000 said developers.įor the iPad with its bigger screen and the opportunity to offer more bells and whistles, the stakes and development costs rise. "The pricing is really crucial and developers are looking at this as a more expensive device with a wider screen and that means the apps have to be more feature rich," said Jeff Scott, founder of the review site. Likewise another game called Animatch, where users have to match the heads of cute animals, will be pitched at $1.99 instead of 99 cents.
His two-man developer shop has sold 3.5m units at 99 cents (67p) and will price it at $1.99 (£1.35) on the iPad. Mr Pusenjak is the creator of an iPhone game called Doodle Jump. "For a lot of us it is an early experiment to see how people will react but I wouldn't be surprised to see prices go down to 99 cents really early as happened on the iPhone," he said. "We are really testing the waters on pricing," developer Igor Pusenjak of Lima Sky told BBC News. The iPad goes on sale on Saturday 3 April in the US. They blame the extra work involved in designing for the iPad and the risk factor of not yet knowing how many customers will buy the device. Technology reporter, BBC News, Silicon ValleyĪpplications for the iPad will generally cost more than ones for the iPhone or iPod touch developers have said.
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